Where do most mailed advertisements end up? Yep, the recycle bin. The biggest reason for this is that many of the ads don’t apply to a lot of people. You have a business that makes step in showers for senior citizens, and you’re sending your ads to millennials? It would be so much more effective, practical, and economical to send potential customers flyers and coupons for the things they actually use.
Personalized Marketing And Technology: 4 Ways To Make It Work For Your Business
Forbes - 12 Jun 2015 18:38
Where do most mailed advertisements end up? Yep, the recycle bin. The biggest reason for this is that many of the ads don’t apply to a lot of people. You have a business that makes step in showers for senior citizens, and you’re sending your ads to millennials? It would be so much more effective, practical, and economical to send potential customers flyers and coupons for the things they actually use.
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